I know this might sound a little crazy, but I don't think it's designed for the whole workforce to wear. It's used during a study in a large environment to see how the workforce performs tasks. You assign it to a number of statistically neutral individuals, and they represent the workforce as a whole. An analyst (or consultant) determines work patterns and can charge the company $10,000 to move the water cooler from one side of the office to the other to promote efficiency in movement, or even relocate a team within a building so they don't have to walk across the building to interact with them.
Sure, it's orwell in a can, but it's not designed for every day use. Can you even imagine the nightmare of tracking those on people that don't want to wear them?