Actually, it sounds a lot like gamers (note: I game, a lot) are desperate to associate games as art. He has a point, at the end of his article: why exactly are people insisting games are art? Does it make them better? Does it make you feel like less of a nerd, if it's artistic? Why is an aimless, goal-less pretty-picture-and-motion collection more art than something engaging and fun like Deus Ex (picked from a hat, replace with your game of choice.)
It seems like gamers & developers are creating a kind of cargo cult art. We don't know what art is, but if we make something kind of weird and meandering and clumsily insert some emotive cues, that's art, right? Lots of movies are odd, abstract explorations of who-knows-what, so if we do that, we're doing art.
I don't think it works like that.