_xeno_ writes: A recent article on Steam Spy talks about how your target audience doesn't exist — or, more specifically, how there is no such thing as an "FPS gamer" or an "MMO gamer" or a "MOBA gamer." The majority of players tend to be fans of specific games, rather than genres. For example, the wildly popular MMO World of Warcraft managed to reach over 10 million players at its peak. However, these players never became "MMO gamers" — they were simply World of Warcraft gamers. As World of Warcraft's subscriber numbers fall, there's been no corresponding uptick in subscribers of other, competing MMOs. In fact, pretty much ever MMO released since World of Warcraft has been forced to move to a "free-to-play" model simply to survive. The article explains how the majority of gamers concentrate on a very small number of games, rarely trying new games: they're fans of a specific game, not any game that plays like it.