That's thinking outside the box. I like it. Nintendo should do it. But they won't. I might even say they "can't". It's a plan diametrically opposed to their entire corporate culture, their history, their way of thinking. It's hard enough for an individual to do a U-turn like that, but for a publicly held corporation with several thousand employees... They just can't.
Sometimes the old empire just has to fall, and new ones rise.