Perhaps. Then again, I can recall a fairly decent influx of female hires during the web boom years when internet was a hot thing. Unfortunately, at least in my proximity, most of those hires ended upp gravitating towards admin positions, management, process and project management, pretty much anything not actually technology. Because they were not really interested in technology, they just went for things that would land them a job in a hot field.
So, no, I don't think sexing it up with 'glamour and lucrative' is going create an influx of employees of the kind you actually want to have.
Better to keep trying to find ways to actually encourage interest in those who show some and make sure there's nothing stopping those who actually enjoy the work.