I can't help but think you're making a reference to vanilla World of Warcraft.
I agree, however. After going through tiers 1-8.5, the game's more like a second job than a game anymore. Being in a guild for progression, being the first to down Yogg-Saron in a 25-man raid is nice, but it's definitely not worth it. I mean, there's a push to be better and out-damage everyone else, but sometimes... Sometimes, I wish I could have had that lost sleep rather than that new weapon.