Hint: "Armed security officers" can also be untrained overpaid mouthbreathers with power trip issues.
Then we'll clearly need some protection from them. Some kind of guards with guns would be best.
Why would a 'for profit' corporation go out of its way to protect the rights of consumers that don't even know they're having their privacy invaded to start with?
Especially with the tacit agreement "we'll just keep this between us, right?" to prevent any competitive disadvantage. Until Lord Snowden began his journey...