Seriously, it's too abstract and invisible.
I agree. I think that's a tremendous part of it. I think your first statement hit the nail on the head though. Much of it is because people are too complacent or don't understand the implications of a massive surveillance state and the ills that such a monstrosity can bring upon our society. As long as they can eat and watch television, most people don't care what happens outside their own little bubble, and I think that's a damn shame.
If nothing else, it certainly explains why the US political climate is such as it is and why we continue to elect politicians who uphold the status quo, outright refusing to hold anyone accountable with regards to such constitutional violations. It's probably also at least partially to blame as to why our elected officials fail to agree with the assertion that extensive surveillance is a violation of the 4th Amendment (possibly others).
I don't know what the answer is, but I do think that at least a fraction of this responsibility should rest on the necks of the media giants. But it's almost as if they don't care either. Or maybe they're receiving threats/kickbacks to funnel information into the NSA.