". shapes are wildly different"
no, they aren't. most of them a slightly different.
A square shiny candy vs. a candy valentine heart.
A butterscotch candy vs. a gingerbread man.
A candy apple vs. a banana.
A blue circle with "CS" in it vs. a blue candy with a ridge in the middle.
You honestly think an apple and a banana are the same shape? A gingerbread man and an amorphous blob? I don't get it.
Plus the font is identical.
A cursive font with all letters linked is "identical" to a printed font? The exclamation point alone is short & fat in Candy Crush, but tall and skinny in Candy Swipe. I don't understand where your "identical" affirmation is coming from here.
The argument is that King used his lawyers to make 'Candy' a trademark name and stop preexisting entities from using it.
And that is worse than using lawyers to stop a "future" entity from using a trademark that some other pre-existing entity that is not you, first used? My point is where does Runsome get the authority to stop King, when AIM was using the trademarks before Runsome? Sounds to me that its not a matter of using the trademarks first, but actually a matter of who complains first...
Oh I read that. It is why Im not convinced.