Bennett Haselton writes Sidecar is a little-known alternative to Lyft and Uber, deployed in only ten cities so far,
which lets drivers set their own prices to undercut other ride-sharing services.
Given that most amateur drivers would be willing to give someone a ride for far
less than the rider would be willing to pay, why didn't the flex-pricing option take off? Keep reading to see what Bennet has to say.