Normally I'd agree, but in this case it really seems like Microsoft is trying to meet the needs of their customers and Google is not cooperating with them in an attempt to squeeze them out of market share. I'm all for sticking it to M$, but when it hurts the consumer ultimately that really makes Google no better than they are.
I see this as, MS giving Win8 users lots of features against Google's ToS knowing Google will win and MS having to remove those features. This will make Win8 users sad and dislike Google. MS will then launch their own video sharing site and app causing those users to put their loyalty into it and launch the service even faster. Just look at how they spun outlook.com
Nonsense like this is the inevitable result when trying to apply realworld paradigms to data (falsely referred to as 'digital goods').
If I pay to download a song from iTunes or wherever, in what way is it false to call that a purchase of digital goods? I get to legally listen to the song, the same as if I had bought it on a CD. The physical CD was never what I was buying anyway.
Read your iTunes terms and conditions...