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Submission + - A good way to monetize a website?

WilCompute writes: "We see ads all over the place (for those of us not using noscript) and we see a lot of content farms in search results (though Google is fixing this), but here is a novel idea. I am working on a web store powered by Amazon, but what type of added value would make this not a content farm.

In other words, at what point does it become a procurement service. I am looking at adding different videos from across the web about strange and unusual uses of the individual products, and different articles along the same vein, but what other ideas would make the site useful, rather than just another store.

Keep in mind, we should try to automate as much as possible, but I don't want to be just another clone, and maybe with ideas floating around, we can actually make the web a more useful place?"

I've got a bad feeling about this.