That and credit card companies are too fucking cheap to switch to chip and pin. The only reason the rest of world switched was because the companies were forced to. Not in the good old USA.
I think that's changing, maybe the mess is finally more expensive than a preemptive fix.
My bank cancelled+replaced my credit card last week (without warning: they said it was because the # was recently reported stolen, I'm guessing it was the local supermarket chain but they won't say), and the replacement has chip and pin. I didn't ask for it, they didn't ask me, they just did it. Of course, it's a no-brainer for them if the cost of a safer card is footed by a compromised retailer.