It is. It's interesting watching Microsoft thrash around and try to cope with things like this. The Raspberry Pi is the exact antithesis of what Microsoft stands for. Right now Windows Embedded 7 licenses are selling for right around $100 a pop. This entire system costs $35. The margins (if anyone were to try to make an industrial device out of this thing) aren't anywhere near what could make it worth their while, and all because that word "embedded" means something new now.
And yet, they have to try. This gizmo is seriously widening the Linux base, and they gotta do something. You know they're panicked. "You can already join the program and be amongst the first to receive product information and beta software releases." They don't even have a beta available yet, and they're already trying to get market share.
And just imagine how good those tools are going to be when you do get them. They'll be done in a huge hurry because this is a market driven decision. They know they have to get *something* out there super quick because they're losing market share. And the worst part is that they are trying to appeal to the engineer/programmer audience, and we're a pretty discerning audience. It has to be fast because this thing is launching, but it also has to be good because of the audience they are trying to target. And Microsoft is pretty notorious for releasing software when it isn't ready (Vista for example) simply to meet a release date. My guess is that these betas are going to be absolute crap released to make some bean counter's Gantt chart happy, and they'll fall back on the "but it's in beta" excuse when they crash and burn. Microsoft loves having the community do it's QA for them. It'll be a bumpy ride.
And I can't wait to see what bizarre arrangement they try to do when they try to monetize this Windows 10 release for a $35 computer. Because they will. The EULA for this thing is going to be a dadaist work of art.