This sounds eerily similar to a line from "Who Killed the Electric Car." It was spoken by a Ford executive and was along the lines of " ... and we found that we were making the cars that people want." In other words we don't need to do anything different. That was before foreign car manufacturers started eating Ford's lunch because they were actually making the cars that people wanted.
To draw out the car analogy to something that makes me sick to the pit of my stomach, imagine, if you will, that your town had to choose a car manufacturer. Once the choice was made, you had the choice to buy that manufacturer's car - or not. No other choice. What would happen to quality vs. price?
Fortunately for us there is choice and auto manufacturers have to meet market demands or face loss of market share or government bailout. Unfortunately for us, we do not have much choice when it comes to cable service.