Most people wouldn't use ad blocking if the advertisers didn't allow malware laden ads be served to their PC's turning them into mindless drones for a botnet. They could fix that problem easily by turning around and vetting ads. Or if the ads weren't so obtrusive and annoying either. Bet we'll see within 3 months that they're reversing this stance, or within a year it shuts down.
Remember when the New York Times decided to put themselves behind a Paywall? That didn't last a year. I suspect the same thing will happen here. People don't like ads. The answer isn't to block adblockers, the answer is to stop annoying the shit out of your visitors that they would WANT an ad blocker!