I keep wondering when the Good Enough phenomenon will hit movie theater projection systems. Currently, Hollywood is making a slow, painfully expensive transition from film projection, which has fairly low hardware cost but very high media cost, to 3 DLP chip digital projection, which has nearly zero media cost but extremely high hardware cost. Hollywood is going from one expensive projection system to another because they insist that picture quality only ever go up. But movie theaters have already installed a cheap, dim, LCD projector next to every one of their Hollywood-approved projectors to display preshow ads.
So far, about 450 screens in the US also use these dim preshow projectors to show an alternative content series called Fathom Events that includes independent movies, live news events, and live opera. Fathom is not yet big, but it's in mainstream theaters like Regal, AMC and Cinemark. Interestingly, the theater chains own Fathom and the creators of content are nobodies compared to Hollywood, so theaters may be getting a larger cut of the ticket than Hollywood lets them have. Fathom is the only theatrical system in which both the hardware and the media are low cost, so why hasn't its popularity exploded?