Pono music is an ecosystem to sell music in FLAC audio file format: 1) production of FLAC files from existing recordings, 2) a dedicated player, and 3) a web store to sell FLAC files.
The problem with FLAC is how does one get FLAC? you could use your own encoder to record a CD in FLAC. But then you just have CD quality Why not reach back to the studio quality if you are going the FLAC route?. Cause you don't have access to that. But now you do-- the PONO ecosystem does that. And if you wanted to play that FLAC file, well your mp3 player might not play it and if it does it probably has a lot less memory than you would like. soe PONO players are chubbier in memory. And finally what if you are one of those people who likes to roll there own and prefers to just buy it pre recorded. Well agains the PONO ecosystem is there for you.