I would add "And then refined them."
There is no doubt that Xerox was instrumental in GUI development. However Apple will be remembered because they brought it to the masses. While Xerox had great ideas about GUI, it lacked some refinement. They may have done it if the company had backed the researchers and fully embraced the idea of computers. Instead management was stuck on being a copier company.
Microsoft Corporation and Nokia Corporation today announced that the Boards of Directors for both companies have decided to enter into a transaction whereby Microsoft will purchase substantially all of Nokia’s Devices & Services business, license Nokia’s patents, and license and use Nokia’s mapping services.
Thanks for the link! From that data, it looks like Windows Phone is close to parity with iOS when you look at the EU market.
Only if you can't read a chart. Even in the EU chart, iOS is about 2x WP.
The world IS larger than just the US, you know.
The world is also bigger than the EU. If you look at global numbers, WP looks flatlined compared to iOS.
Also check India [statista.com] where Windows Phone has a larger market share than iOS. It's actually succeeding quite well outside the US...
Can't see the chart but I can only assume you are ignoring the fact that Lumia phones are on huge discount in India and that Apple doesn't do any real discounting. Again for global numbers, it appears Android is dominant, iOS is present, and Windows is barely above RIM and Symbian. That is not success.
Apple (and later Samsung) simply got the polish and the marketing right, and made the devices "cool" (by riding the coattails of their own iPod's success in Apple's case).
I don't disagree that Apple polished the smartphone and the tablet. But few would not argue that Apple and Android also made them actually usable. I had a WM6 phone. It crashed randomly. Figuring out how to do anything required looking it up as everything was buried 3 menus deep. The problem for MS was their mindset of just putting Windows on a device and calling it done. Part of this was probably Gates who had an aversion to anything but Windows. There is a story that MS had an e-reader before anyone else but since it didn't use a Windows UI, Gates killed it.
This was the main issue with the tablets. There were expensive touchscreen laptops. They provided few real advantages over a much cheaper Windows laptop other than you could use touch. The UI was modified to add a pen. That was all the optimization done. Also at the time, there were not light by any means so carrying one was not comfortable.
And then came Jobs. First he fires most everyone while personally interviewing new hires. Almost all ongoing projects were cancelled outright, even ones that maybe shouldn't have. Lots of utter trash, like OpenDoc and CyberDog, were thankfully killed, although people still lament HyperCard to this day. In any event, within ONE YEAR the iMac was introduced and by 2000 the Mac lineup was completely overhauled and greatly simplified. THEN they did iPod.
I don't remember all projects. Just most of them. There was the famous 4 quadrant chart where he focused Apple on only 4 lines of products.
If we measure success in terms of market share, Windows Phone was registering in the single digits as of January 2014. This is 4 years after the original WP7 released. So under 10% in 4 years is not a rousing success.
Financially success is probably not assured given such low market share. MS has not separated out their earnings and profits for Phone except recently: Q4 2014
Phone Hardware revenue was $2.0 billion, reflecting sales of Lumia Smartphones and other non-Lumia phones following the acquisition of NDS on April 25, 2014. Since the acquisition, we sold 5.8 million Lumia Smartphones and 30.3 million non-Lumia phones.
Phone Hardware gross margin was $54 million, reflecting revenue of $2.0 billion, offset in part by $1.9 billion cost of revenue, including amortization of acquired intangible assets and the impact of decisions to rationalize our device portfolio.
So gross margin is 0.054B / 2.0 B = 2.7% overall for phone. Note this is for all phones not just Windows Phone; however sales were only 5.8M. Financially that's terrible performance. If you compare it so Apple (and people will): 35M, $19B, (no margin reported).