Nokia has more brand name recognition, so of course we won't use that.
Of the "let's frame it and put it on a wall" more than "I want one in my pocket" variety. I'll always have fond memories of Nokia 3210 and the state of the art in 1999, but it's not selling a new phone and it's not quite up to collectible/antique standards either. And Elop's little stunt sure didn't help Nokia's reputation as a has-been either. Not to mention that Nokia running Windows Phone might have some of the same hardware but there's very little in common between "old Nokia" and "new Nokia" anyway. I think this was a pretty easy call of Microsoft and would have happened regardless, if they'd ponied up a little more they could have gotten the Nokia name for good as it matters more to consumers than the commercial market the remains of Nokia serves.