When "piracy" became hijacked from meaning the naval context, copying was rampant. In the 80's as kids we couldn't afford all the games so we (illegally) shared them. Hell, I got into computers simply because it was a fun challenge to "krack" software. In the 90's In college/university we used BBS's, FSP (how many know about _that_ protocol!!), FTP with hidden directories containing control characters, IRC with XDCC, binary newsgroup with split .RARs., in 2000's we used Torrents and/or P2P such as Emule, etc. It wasn't until years later did we learn that piracy = lack of respect for the author's distribution. As adults we buy things because we want to support the author(s) to produce more. And if it is crap we vote with our wallet -- and tell others to not buy it.
What is kind of ironic and completely counter-intuitive is that those who pirate tend to spend more but that is a discussion for another day. (Part of the problem is that certain "assets" are not even available to be legally purchased, etc.)
IMHO Piracy begins AND ends with education. Futurama's Bender made fun of this "archaic philosophy" that "Sharing is illegal" by joking "You wouldn't steal X, right? Or would I !" meme along with the popular "You wouldn't download car?" Because most people are able to separate the issue from money vs freedom. i.e. Artists want to share their creations. Consumers want to share those same creations -- that is what culture does -- preserves "popular" art in whatever medium. Unfortunately the context behind those same reason's don't always sync up. You have bands like The Who who don't care about "bootlegging"; other sellout bands like Metallica that only care about the money and could care less if fans help "market" the band.
Kids these day's aren't stupid. They are questing the status quo that: "Why is illegal sharing illegal? Because of arbitrary financial reasons??" id software created the shareware model -- give part of the game away for free, customers can spend money to buy the rest. These days Humble Bundles let people pay what they want. IMHO this is the correct way to do things. Compromise between 2 conflicting ideals. Open Source or Creative Commons is another approach.
Google making it harder to find digital goods is not going to change a dam thing. Google wasn't around when we were kids and piracy was rampant. Removing a search engine will only drive the process back underground when it peaked with The Pirate Bay in the mid 2000's.
Piracy has existed since the beginning of the network. Any technological means to try to remove it is like pissing in the ocean. Yeah good luck with that !