You can bet that there is an audience, certain type of clients, who would be very interesting to certain advertisers. Many sales departments are after the top strata of the society and their disposable income.
You can bet that if someone in a household with the income of $500K or more is watching a lot of netflix movies, then the revenues from advertisers would probably be more than enough to pay subscription fee and Netflix would probably even make a tidy profit.
Quite frankly, I am surprised that they have not rolled these type of memberships earlier.
There are... buyers of $4,000 tooth brush Reinast http://www.reinast.com/ , $1,200 shoes http://www.manoloblahnik.com/, and $1,500,000 cars http://www.bugatti.com/en/veyr... down there....
For the manufacturers of these goods targeted advertising on Netflix would open new avenues to increase their sales, a change from the traditional advertising done at Kentucky Derby, and old fashioned mail spamming, without actually wasting tons of advertising dollars for 95% of the non-targeted audience.
Clearly, Netflix is capable and probably will compete with Facebook after the advertising dollars, because many people spend a lot of time on Netflix only.
For these kind of clients Netflix not only will offer free membership, but will probably pay to watch it or would probably make available exclusive content.
And me??? I am waiting a job offer, or at least a spot award from Netflix for this idea...