Comment: Microsoft Needs to Make a Compelling Case... (Score 4, Interesting) 351
A new phone buyer has a ton of options, between the iPhone, Android, Blackberry and hell, even webOS. For Windows Phone 7 to succeed, Microsoft needs to make a strong and compelling case that says "This is why you should buy a Windows Phone instead", but so far I haven't really seen it. The marketing message seems a bit muddled, focusing on the notion that people use their devices too much and that Windows Phone is all about using it as little as possible - an interesting idea perhaps, but not the strongest and most dynamic message. The real question is if there are a lot of people really dying for that - in theory you might think there are, but in practice people seem to be pretty happy with the way things are working.
I don't think the Windows Phone approach is bad actually - there is something to be said for a device that really streamlines the experience - but the question is how much the market wants it. I'd have to see evidence that iPhone/Android/Blackberry/webOS users are really dissatisfied with the current way of doing things (in the way that pre-smartphone users were with their regular phones).