That's the whole point. Kim Dotcom is able to reach the masses that don't even know about slashdot.
Yes, that exactly is the problem. Every aspiring dicator learns in propaganda 101 to control the story. Having someone like Kimble be the "face" of file sharing is a smart move. He's an asshole, a criminal, he's rich out of touch with reality. He's not the guy that John and Jane feel close to. He's just another "celebrity" scandal.
A popular, public figurehead that takes on the Copyright MAFIAA openly and that can't be "crushed like a bug"
Oh, please. Kimble will sell out his friends to cut a deal. That's not an assumption - he's done it before. He will not fight this fight for you. He'll bail out at the first good opportunity.