I can understand why most of you think this could be FUD, but here's my argument against that position:
If a company propositions a service, not just any service but an EXPENSIVE one, what legitimacy is there in advertising a feature of that service that the tech doesn't even do and isn't required for them TO do?
Now, in the response, Best buy stated this in relation to the 3D aspect: "3. Make sure your 3D glasses work - some solutions we sell need TV settings adjusted so that 3D glasses are enabled - there are both 3D and non 3D settings for viewing." Making sure the glasses work and syncing them are TWO different exercises. To me, I see an overzealous advertising agent who saw an opportunity to throw out some buzzwords for sales. I don't buy the stupidity excuse, Best Buy knowingly takes advantage of its customers and has done so for years. Just my two cents.
Make it right before you make it faster.