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Coming Soon, Web Ads Tailored To Your Zip+4 185

On the heels of Apple's intention to collect and sell detailed location data comes word that Juniper is putting together technology that will allow any ISP to present you to advertisers by your Zip+4. An anonymous reader sends this snip from Wired: "Your Internet service provider knows where you live, and soon, it will have a way to sell your zip code to advertisers so they can target ads by neighborhood. If your local pizza joint wants to find you, they will have a new way to do that. National advertisers will be able to market directly to neighborhoods with like characteristics across the whole country using demographic data they've been gathering for decades. ... Juniper Networks, which sells routers to ISPs, plans to start selling them add-on technology from digital marketer Feeva that affixes a tag inside the HTTP header, consisting of each user's 'zip+4' — a nine-digit zipcode that offers more accuracy than five-digit codes. Juniper hopes to sell the software to ISPs starting this summer, having announced a partnership with Feeva earlier this year."

The Desktop Security Battle May Be Lost 389

Trailrunner7 writes in with a article that begins: "For years, security experts, analysts and even users have been lamenting the state of desktop security. Viruses, spam, Trojans and rootkits have added up to create an ugly picture. But, the good news is that the desktop security battle may be over. The less-than-good news, however, is that we may have lost it. Jeremiah Grossman, CTO of WhiteHat Security, said Thursday that many organizations, particularly in the financial services industry, have gotten to the point of assuming that their customers' desktops are compromised. And moving forward from that assumption, things don't get much prettier." It goes on to speculate about home routers being targeted and infected.

Stellar rays prove fibbing never pays. Embezzlement is another matter.