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The system described by OP is very similar to my last position.... except we had about 300 users across APAC in various factories. ERP integrated into everything, including robotics on the assembly lines.
Two Engineers and 1 outsourced ERP consultant got the job done. When Engineering wasn't fixing routine problems, it was contributing software - either manufacturing, ERP or middleware.
You company management is probably correct. Too much staff in the wrong places. Need a receptionist? Get an SD application.
And X-BOX represents an excellent PR opportunity through-out MS' range of products. It introduces consumers to a working, easy to use computer system that builds confidence in their product line and makes them relevant in every living room. I don't understand why companies keep hiring the same bad decision makers.
If only there was a way for book stores to sell digital versions of the text with the item.... just like they did 12 years ago when I last had to buy an assload of textbooks.
To be fair, I don't own a Kindle. Why would I? I have notebook computers and smart phones and tablets, projectors and text-to-speech applications. Hell, even graphic calculators. I mean, you would HAVE to be blind to actually consider crappy-ass Kindles a realistic threat to your business in the wake of the countless other alternatives to read electronically.
So, someone skimming Reddit would have a far greater MWF than, say, someone watching Fox NEWS. This might be another way of indicating the relative worthlessness of conventional media that tend to drive viewers through a set of topics of subjectively varying interest.
I still call BS on this, however. I suspect there is a saturation limit on attention and information density, which this study doesn't seem to take into account. As someone else pointed out, extrapolation gone mad.
I think its fair to say, Apple's business model very much relies on them being able to collect user data, or to connect users to ways they can share data.
If what they say is true, the iPhone would be an open platform that let me install what I wanted, rather than existing in this walled Apple Only Garden