It is hard. Producing a new creative work, be it a film, piece of software, book, or whatever, is hard and often expensive. Copying a creative work is cheap to the point that it's barely worth measuring the cost. Lots of influential companies have business models that revolve around doing the difficult thing for free and then charging for the easy thing to make up for it. They're eventually going to be displaced by companies that realise that it makes more sense to charge for the difficult thing - we're seeing this in software already, with open source companies giving away code that's already written for free and charging for writing new features or customisation (or, in some cases, entirely new programs).
In 100 years, people are going to look back on DRM and restrictive copyright in much the same way that we look back at the laws that required motor cars to have someone walk in front of them with a red flag. Regulations that can't possibly work in the long term, designed to prop up an industry that's suddenly found itself obsoleted by new technology.