Yeah, but nobody talking about net neutrality wants all packets to be equal. They want all destinations to be equal, i.e. they want traffic from Netflix to have roughly the same likelihood of reaching its destination as traffic from the cable company's VOD service.
Subsidizing traffic doesn't violate net neutrality, because it doesn't affect the delivery of data, only the cost to the end user. Even if the Internet were regulated in precisely the same way as telephone, subsidized traffic would still be allowed, because it is fundamentally no different than a 1-800 number or a collect call.
So using that as an excuse to argue against net neutrality represents a very fundamental misunderstanding about what net neutrality is about. It isn't about preventing content delivery companies from using the tools at their disposal to deliver content better and faster; it's primarily about preventing content delivery companies who also own last-mile infrastructure from having an unfair competitive advantage over content delivery companies that don't.