You get special attributes, but it seems that with games like Mario Party or Smash Bros you can save those upgrades to your character and take it on the road to a friends. But for most games they only use the read feature to give a slight boost to your character or unlock a level, etc.
Colin Castro writes: From the article: "The Guardian has discovered new data hidden in source code on Google’s own transparency report that indicates the scale and flavour of the types of requests being dealt with by Google – information it has always refused to make public. The data covers more than three-quarters of all requests to date." Followed by: "Less than 5% of nearly 220,000 individual requests made to Google to selectively remove links to online information concern criminals, politicians and high-profile public figures, the Guardian has learned, with more than 95% of requests coming from everyday members of the public." Link to Original Source
That's pretty optimistic, look at cell phones before the iPhone, look at digital music, etc. Steve pushed his people to make things he thought were visionary. Basically you'd have the same boring stuff repeated, like we do now after his death.