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But then again, what would the Microsoft do if they were in their position, suddenly play fair?
Microsoft have been in a very similar position when the BBC wanted to put their iPlayer video streaming app on the XBox 360. It took an awfully long time for Microsoft to agree not to put it behind the XBox Live Gold pay-wall (a sticking point because the BBC is expressly forbidden from charging a subscription to UK viewers) but in the end they allowed it.