Native Gmail ads are now rolling out to AdWords users, giving companies a new way to gain a presence in potential customers' inboxes. This is not spam. This is not a new way to start an email-based ad campaign. It's actual AdWord-triggered ads at the top of inboxes.
In fact, native Gmail ads are not entirely new; Google has been testing them for a couple of years now, making them available to a select group of advertisers. But now the ad format is being made available to all advertisers, and the potential benefits that could stem from the sheer number of people Gmail-based ads could reach means companies are sure to be quick to jump on board.
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