I don't play WoW but this seems like the first blatant attempt of a money grab for this game. There have been other features and options that have had prices tied to them but they were reasonable amounts for things that go against the idea of the game, like name/gender/faction and server switching. This mount, however, offers nothing that players don't already have for almost two months of subscription fees. It's essentially a new character model, and I've heard that it's based off a previous game creature. If the $25 was a penalty for skipping gameplay I might be fine with it, but the mount can't be earned in game. A better solution would be $25 with at least 50% of that going to some charity. Activision probably saw the numbers from the Modern Warfare 2 map pack and "suggested" Blizzard try this. Hopefully, the WoW community will ostracize players who have this.