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PlayStation (Games)

Sony Finally Turning a Profit On PS3s 117

Posted by Soulskill
from the catching-up-with-moore dept.
When the PS3 launched in 2006, estimates pegged the price of producing the consoles to be as much as $250 more than the price at which they were sold. Production costs have dropped since then, but there have been several price cuts as well. Now, almost four years later, Sony Worldwide Studios president Shuhei Yoshida says they're finally turning a profit on the hardware. "This year is the first time that we are able to cover the cost of the PlayStation 3,' Yoshida said. 'We aren't making huge money from hardware, but we aren't bleeding like we used to.' In May, Sony began shipping new PlayStation 3 consoles with smaller and more cost-effective graphics chips. Now, Yoshida said, Sony is looking at replenishing retail stock that has been running on empty since January rather than cutting the price. 'When we bring the cost of hardware down, we are looking at opportunities to adjust prices if we believe that will increase demand,' he explained. 'At the moment, we are trying to catch up our production.'"

Comment: Re:bill, don't throttle (Score 1) 640

by The Lord of Chaos (#27215159) Attached to: Morality of Throttling a Local ISP?

You don't pay for "X bandwidth" on home internet connections, you pay for a particular type of connection with a theoretical maximum that the provider makes quite clear a) you may never actually reach (eg: due to unavoidable technical limitations like distance from the exchange) and b) they are under no obligation to deliver at all, let alone constantly.

And I'd be totally happy with that if ISP's were required to advertise their oversell ratio right next to their maximum speed and be legally held to that oversell ratio. That way, when deciding which ISP to sign up with, I can compare them on that basis.

If that's too much government intervention then at least make the ISP's publish their current oversell ratio, so that you can decide to drop them if it starts to suck too much.

Comment: Re:Not banning plasmas. (Score 4, Insightful) 278

by The Lord of Chaos (#26572437) Attached to: Efficiency Gains Could Prove Proposed Plasma Ban Shortsighted

If I'm willing to pay the money to power my appliance, and the power company is making a profit off me, who exactly is losing?>

Joe Next Door loses when electricity rates go up in reponse to the increased electricity demand. They likely won't come down until years after a new generation plant is built to pay off the cap-ex. So your increase in demand is being subsidized by your Joe Next Door paying more for the same amount of electricity, or by his reduction in electricity use to maintain the same agregate demand.

Seriously, it's the magic of the invisible hand that issues like that are taken care of.

In this case, the pressure to improve power efficiency would have been delayed while waiting for the invisible hand to stop scratching its ass.

On the broader issue of global warming, waiting for the invisible hand to correct the market is a non-starter. By the time market pressures build enough for people to notice, the damage has been done. The damage needs to be done (ie population reduction due to decreased food production) for there to be a market pressure.

"An entire fraternity of strapping Wall-Street-bound youth. Hell - this is going to be a blood bath!" -- Post Bros. Comics

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