The fight against the invasion of the minds has not started yesterday.
Ads utter to you in not always subtle ways the same message. To try to fix your miserable existence and be happy you need to spend more, own more, bigger, shinier. It's an aggression, an unrelenting crime against humanity.
A while ago, when I only disliked advertising, there is a nice game I used to play:
If I saw or heard an ad more than a couple of time on a single day (radio/TV), I used to ban the product for a few months/years. I was kind of happy to know that in retaliation to their indelicacy towards myself, they would at least lose the few tens or thousands I may well have given them otherwise.
Later I ended up stopping watching TV altogether (how about that, it was roughly 20 years ago), and started buying tapes, then DVDs then Blu-rays. It was a bit more expensive but so much better than TV, and no ads.
Then with the year more and more of the discs started to display hard-to-skip ads even before the menu, so I stopped buying.
I'm now on a popular (legal, paid, ad-free) streamer for TV and another for music (They shall remain nameless of course).
I guess I'm still vulnerable to product placement, but that's usually subtle enough
Today the rule of the game with advertisers is simple : if I notice an ad, I cut the medium.