No, what's relevant here is that it launched from Kennedy. It's the first SpaceX launch from that location.
That and they're going to try to recover the booster. That's new too, but you covered that under 'launch technology'.
This is not the first time that SpaceX has launched from Cape Canaveral (technically no longer Kennedy.... that is only the VAB and the NASA facility itself although Florida at one time did call it Cape Kennedy... and changed that back in the 1990's).
The facility at Cape Canaveral Air Force Station (who actually "owns" the property... although SpaceX does have a long term lease) is known as SLC-40... the pad just next to LC-39 A&B where the Space Shuttle and the Apollo rockets all were launched from. This launch was number nine from that same location BTW. The Florida government is also trying to encourage other private launch companies to launch from that general location, and United Launch Alliance also has flights from there as well, including a pure commercial launch fairly recently (even though most of their stuff is national security payloads for the NRO, NSA, and other alphabet soup agencies).
Even the booster recovery is not really that remarkable as it is the third time they've tried, and technically they've tried on nearly every launch since the first Falcon 1 went boom about a thousand feet above the launch pad due to insane levels of galvanometric corrosion that wasn't anticipated. The earlier attempts tried to use parachutes, which ended up not working very well and have since been abandoned by SpaceX.
On the whole, at least for SpaceX, this was a rather ordinary launch. The 1st stage recovery attempt (or at least testing the recovery systems... which is a more accurate description of what happened with this OrbComm flight) is certainly impressive and can eventually lead to cheaper prices for future customers.
The really remarkable thing though, and what makes this get hardcore geeks excited for this flight, is that customers can go to SpaceX and drop a bag of cash to get a launch slot to go into space. It really is that simple. SpaceX will deal with all of the government red tape and flight clearances, so all you need to do is drop off the payload. Some other minor things like telemetry and some bus configurations are available for the engineers building satellites for Falcon 9, but that is technical and not legal issues. EELV payloads still need government permission if you want to fly one of them. Of course Arianespace has been doing this for customers as well for a couple of decades, so even that isn't all that remarkable.
I suppose it helps that you can obtain SpaceX media under the terms of the Creative Commons licenses (I think it is CC-by-SA) and are quite open about what it is that they are doing.