Melvin (Mel) Kaye is an obvious example of a legendary programmer. However, this is a list of living programmers, and Mel passed away in 2008.
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I remember IBM DB2 ads from the 90s about, well, sketch-based DB searches. IBM called it "Query by Image Content", or QBIC. It was easy to find one using Google Books -- in this case, CIO Magazine, Sept. 1, 1995: http://books.google.com/books?id=AAcAAAAAMBAJ&lpg=PA25&ots=GGDbllo74W&dq=ibm%20db2%20ad%20bottle%20%22perfect%22&pg=PA24#v=onepage&q&f=false
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Here's the thing: NoScript does have a way to make money -- it nags you for a contribution (every time it is updated, and it is updated pretty darn often).
Back when I was using FireFox, I did pay for NoScript. I a bit sorry for doing that, now.