Slashdot is powered by your submissions, so send in your scoop

 



Forgot your password?
typodupeerror

ABC Wants DVR Fast Forwarding Disabled 718

Anonymous CE Worker writes "The television network ABC is looking to develop technology that would disable the fast-forward button on DVRs, and allow commercials to run as intended on their channel." From the article: "Some research executives — even at networks with sales departments that acted differently — had argued before the upfront that ads viewed in fast-forward mode generated value for advertisers, since consumers were at least partly exposed to their messages. But Shaw said ABC was only interested in finding a way to receive compensation for un-skipped ads."

Slashdot Top Deals

The 11 is for people with the pride of a 10 and the pocketbook of an 8. -- R.B. Greenberg [referring to PDPs?]

Working...