We tended to scream because we were forced to pay for Microsoft's software when we bought computers, and despite non-Microsoft software being the preferred software for some types, Microsoft bundled their lesser-software with their OS and even when we changed to something else, made it prompt to try to become the preferred application again.
When I open my web browser, if it's Microsoft's, I default to Microsoft's Bing search engine. If I choose a different browser then I probably default to Google, but I can change it and it stays changed. I am also not required to use Google as my default start page, and I can visit any site on the Internet that I choose. I am not required to use a search engine if I know the URL that I want to go to, and even if I use Google to search for the name of another company that does something that Google also does, I get that company's result first, not after Google's own product. Funny enough, Bing's search for "maps" brings up Google's maps for me as the top link.
I don't think that Google takes away the consumer's choice in the way Microsoft's policies do. Microsoft doesn't provide links to competitors' software. Google may provide links to their own services first, but they don't provide only links to their own services.
Personally I think they'd have a much better argument, though still incomplete, arguing on Android instead in how it uses Google Mail and other Google services, but since Apple is so strong in phones and tablets that would be hard to support.