Coca Cola. A beverage. Quality is mistaken for consistency. Penfold's Grange. A beverage (Australian Shiraz for all those not willing to do the footwork) Quality places it at the top of the market for beverages.
Nike. "Everybody wears Nike" until you actually look at people who take their sport seriously. And then there are a plethora of shoe makers who offer custom fit shoes. Then it comes down to "Nike is worn by newbies, and people who are sponsored by Nike"
Ford. You buy Ford if you can't afford Aston, Rolls Royce, Lamborghini, Ferrari, etc etc
All examples of MBAs providing us with mediocrity when there are people out there trying to provide excellence...