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+ - Ask Slashdot: I just need... marketing?

Submitted by Anonymous Coward
An anonymous reader writes "Over the years, Slashdot has had many stories of non-technical entrepreneuring people in need of programmers. Now I found myself in an almost opposite situation: I am a programmer with a fledgling mass-market product that needs marketing.

I know slashdot's general sentiment towards marketing. Without being judgmental one way or the other, I must say that for a product to reach the widest possible audience in a given time period, marketing is a necessity. Short of doing everything myself, I see a couple of options: 1. Hire marketing people, or an outside marketing firm; 2. Take in willing partners who are good at marketing (currently there are no shortage of people who want in).

With these options, my major concerns are how to quantify performance, as well as how to avoid getting trapped in a partnership with non-performing partners — I already have a tangible product with a huge amount of time, money, and effort invested. Budget is also limited. Budget is always limited unless you are a fortune 500 business, but for now that's more of a secondary concern. So here is my question to Slashdot: how do you address these concerns, and in a more general sense, how would you handle the situation: technical people with a product in need of marketing?"
Transportation

Denver Airport Overrun by Car-Eating Rabbits 278

Posted by samzenpus
from the night-of-the-lepus dept.
It turns out the soy-based wire covering on cars built after 2002 is irresistible to rodents. Nobody knows this better than those unlucky enough to park at DIA's Pikes Peak lot. The rabbits surrounding the area have been using the lot as an all-you-can-eat wiring buffet. Looks like it's time to break out The Holy Hand Grenade of Antioch.
Security

+ - TAMU hacked?

Submitted by Anonymous Coward
An anonymous reader writes "Now that we at TAMU have 1 ID (login) to rule them all we can be happy that our personal data is more secure....not. The story is here, and everyone is getting notices that look like this:

"Regrettably, a recent attempt was made to gain unauthorized access to encrypted electronic data, and as a result, a number of Texas A&M University NetID passwords may have been compromised — including yours.

While the security violation was quickly identified and stopped, we believe it is important to take all necessary steps to ensure that everyone is fully protected from unauthorized use of their private information. Therefore, as a precautionary measure to protect your privacy, you are required to change your NetID password immediately.""
Music

+ - RIAA slams FAIR USE Act

Submitted by Tyler Too
Tyler Too (909326) writes "The RIAA has weighed in on the just-introduced FAIR USE Act, and to no one's surprise, they're not at all happy with it. 'The FAIR USE Act "would repeal the DMCA and legalize hacking," says the RIAA. "It would reverse the Supreme Court's decision in Grokster and allow electronics companies to induce others to break the law for their own profit."' Looks like the CEA's lobbyists and the RIAA's lobbyists will be battling it out on Capitol Hill."

Round Numbers are always false. -- Samuel Johnson

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