This kind of sounds like Moviepass only moviepass is better because it works at almost all theater chains. I pay $35/month (price varies depending on location) and can see any movie once, one per movie day. www.moviepass.com. My referral link: http://movi.ps/Tudu57
I get a free month if I get 3 people to sign up. Its worth it it me, but wouldn't be worth it to everyone.
We also have a new Alamo Drafthouse that took over an old AMC theater in an entertainment district in Kansas City. They have an interesting model that seems to be breaking away from normal theaters. They show cult classics, saw a Back to the Future marathon last night, reserved seating, and all dine in theaters. They also are very strict about talking and texting during movies which I love. Theaters are going to have to do new things to get people to spend money.