Another analogy would be airlines. "Some corporations are proposing to build a network of things called 'airplanes' that'll let people travel without the existing roads. And they'll get to decide what prices to charge and what routes to offer. No fair!"
Perhaps a better analogy would be:
An airline owns the airport in your city. They wish to charge a "Prioritization Fee" for airlines to get preferential treatment at the airport. Their aircraft will of course not have to pay this fee.
Coincidentally, all of their competitors' aircraft fares just increased, and the flight times became longer.
Of course, you are still free to choose any airline you wish (provided you don't mind paying more and having slower transit).