While I agree that emulating the parts of the iOS ecosystem that we all hate (the walled garden, and the over-dependence on for-rent services) was their biggest mistake, I just don't have the same loathing for Microsoft as I do for Apple. Apple innovated the walled garden model, and got millions of fanbois to promote it. Apple is like an abusive spouse, constantly telling their users they're too damn stupid to own anything as cool as their gear; and yet those people are grateful. Apple is straight up evil.
Microsoft just copied everything Apple did, stupidly hoping they'd stumble upon some magical formula for success. But it always seemed like somewhere deep inside Microsoft there was a tension caused by really talented people who knew the whole Apple idea was evil, and were trying to do the right thing. So I can't hate them as much.