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New Opt-Out Clause Makes CAN-SPAM Worse 119

snydeq writes "Three years of mulling, and the FTC has made the CAN-SPAM Act worse, writes Gripe Line's Ed Foster. Chief among the offenses in the FTC's updated rules is an even worse approach to opt-out procedures. In the future, in scenarios where multiple marketers use a single email message to spam you, 'only one of the senders — the one in the From: field — need be designated the official sender who is responsible for honoring opt-outs,' Foster writes. Translation? 'Other "marketers" who used that spam message, not to mention the spamming service that actually provided the email address list, don't need to honor opt-outs. So try as you might to get yourself off a list, the real spammer can just keep changing the designated sender in the From: field and legally keep on spamming you.' The irony of the CAN-SPAM moniker gets thicker."

No problem is so formidable that you can't just walk away from it. -- C. Schulz