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Comment: Re:Nothing new here (Score 1) 657 657

This is something of a dated way of thinking. In 2012, you don't usually see component failures; while it happens, it doesn't happen nearly as frequently as it used to. Therefore, "knowing what's in the box" is a value add of dubious value to many users. "Seagate, Western Digital, I don't care, I just don't want it to break on me."

EU

iPhone 5 Scorns Standards Promise To European Commission 543 543

WebMink writes "Back in 2009, Apple signed an agreement aimed at reducing electronic waste resulting from mobile phone accessories. But this week's launch of the iPhone 5 shows them reneging on that commitment. Instead of including a micro-USB connector on the iPhone, as they agreed to do along with the rest of the phone industry, they created yet another proprietary connector. At a stroke, they have junked earlier iPhone accessories, forced a new industry in Apple-only accessories to arise and broken their promise to the EC. It's a huge missed opportunity both for their customers and for the environment."

Comment: Re:seriously? (Score 4, Insightful) 197 197

Sometimes.

I'd argue this is part of the geek/hacker mindset, and while it's a valuable asset, we have to remember that this places us outside of the mass market in some fairly significant ways. As a direct result of this, we're no longer the "target market" for consumer electronics.

Comment: Re:20 dollar sonies (Score 4, Insightful) 448 448

I very much agree with you. The entire *reason* that those companies have so many divisions is that they want goodwill you feel towards one of their products (say, the Discman of old) to transfer over to other lines of products (say, their headphones).

However, what this means is that when one division (or, in this case, several) radically screw the pooch, a lot of people associate the negative experience with the company as a whole. Ergo, due to the CD / DRM issue almost a decade ago, I won't buy a Playstation, a VAIO, or a $20 pair of headphones that say Sony on them.

It's not just *GOOD* feelings that transfer over, Sony.

Comment: Re:No offense, but... (Score 4, Insightful) 257 257

Yeah, not trying to be offensive here, but answering the questions you've posed has spun up an entire industry; it's decidedly non-trivial. On the plus side, for a project of this size you can quite easily get a number of consultancies in Chicago to quote you free of charge.

Hold on to the root.

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