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Comment Re:Nothing new here (Score 1) 657

This is something of a dated way of thinking. In 2012, you don't usually see component failures; while it happens, it doesn't happen nearly as frequently as it used to. Therefore, "knowing what's in the box" is a value add of dubious value to many users. "Seagate, Western Digital, I don't care, I just don't want it to break on me."

Comment Re:20 dollar sonies (Score 4, Insightful) 448

I very much agree with you. The entire *reason* that those companies have so many divisions is that they want goodwill you feel towards one of their products (say, the Discman of old) to transfer over to other lines of products (say, their headphones).

However, what this means is that when one division (or, in this case, several) radically screw the pooch, a lot of people associate the negative experience with the company as a whole. Ergo, due to the CD / DRM issue almost a decade ago, I won't buy a Playstation, a VAIO, or a $20 pair of headphones that say Sony on them.

It's not just *GOOD* feelings that transfer over, Sony.

Comment Re:No offense, but... (Score 4, Insightful) 257

Yeah, not trying to be offensive here, but answering the questions you've posed has spun up an entire industry; it's decidedly non-trivial. On the plus side, for a project of this size you can quite easily get a number of consultancies in Chicago to quote you free of charge.

"Pok pok pok, P'kok!" -- Superchicken

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