Yeah, but they have friends. I used to get asked about how to use Kazaa, Limewire, Bittorrent, etc all the time. Now that they've moved on to iTunes and Netflix, the requests are down considerably.
It will be interesting to see how the community responds to this.
Isn't that move a function of the age of your acquaintances instead of how the market evolved? I saw the same thing among my relatives, but it's mostly because they either grew up and stopped downloading music/porn/etc (now that they can buy it), or because the people I now frequent due to my work are mostly non-technical types.