My company (and others as well) don't go out and hire the best candidate for a job, we hire every candidate that meets our requirements, regardless of race.
Except that, assuming that you are the average software developer (so FFS don't anecdote me, bro), Apple:
* Pays better than you
* Offers better benefits than you
* Is better known than you
* Has a larger and more effective recruitment program than you
Apple is not hurting for applicants. They're probably hurting for "qualified applicants", but that's a tautology: The definition of a "qualified applicant" is an applicant that you're willing to hire, given the talent pool available to you. All of us want our geniuses to be a little bit geniuser.
The result is, the context in which Apple/Google/Microsoft/Facebook/etc. hire is *very* different from the context in which Bweezbo.me hires. They have all the qualified applicants they want, and are limited by headcount. And that's exactly the situation where they can decide to stop indulging the unconscious (but well-demonstrated) bias of their hiring managers.