I think the idea is that you pay the ISP for a "Netflix booster", and then your Netflix traffic gets un-humped into the fast lane.
Is it just me, or does anyone else see the foolishness in one of the highest volume uses of the Internet also being one of the highest priority? That people are thinking of the huge transfers of pre-produced video as being something other than the dead last, lowest priority cheapest-per-byte traffic there is, is totally ridiculous.
The only things that should be "fast laned" (low latency) are VoIP, videoconferencing, interactive terminals, etc: most of which is either low-bandwidth or else niche. If "high priority" is what many peoples' connections are doing several hours per day, then our very sense of "priorities" is fucked up.
I can't say I'm a fan of the ISPs that Netflix is fighting with, but at the same time: Fuck Netflix. Netflix is a case study in how to do video technologically wrong and it seems like they're just totally ignoring common sense. Why shouldn't doing things like a luddite, be relatively expensive? (Really, having storage in your box is still considered prohibitively expensive? It sure wasn't expensive in 2000 with Tivo series 1. Things got worse since then?!?) If the pampered princess insists that her cake be delivered from the kitchen a bite at a time and the commoner just puts a whole slice on his plate and takes a bite at the table whenever he wants it, we expect the princess' servants to be rolling their eyes when she's not looking, embezzeling, etc.
When we have broken up the monopolies and our streets have conduits under them containing a dozen competing fibers, we can re-evaluate the tech from our position of abundance. Maybe video streaming won't be on-the-face-of-it-stupid, then. But that's the future, not today.